Bay company producing jumbo blueberries



Kiwi consumers could soon have their pick of a new super-sized superfood - a jumbo blueberry the size of a $2 coin.

BerryCo - a joint venture between Bay of Plenty's Southern Produce and Valleyfresh in Victoria - has aquired the exclusive New Zealand rights to the product and will be planting the first 40ha over the next few months.

Dubbed the "Eureka", the behemoth berry is among an Aussie-grown range and dwarfs the typical blueberry Kiwis are used to munching in muffins. Its backers expect that New Zealand production of the juicy heavyweight will pull in $8 million in the first two seasons alone.

Lisa Ryan