When 240 people turn up on a winter Friday afternoon for a horticultural field day – it’s a sure indication the crop in question is exciting interest.

BerryCo’s event in July attracted more people than expected, keen to visit two Bay of Plenty orchards growing new licenced varieties of high-producing, large-sized blueberries.

BerryCo general manager Vaughan Judkins travels to Asia this month to promote the Eureka berries to new customers as well as learn more about opportunities in China during the world’s biggest conference for the blueberry industry.